How I Started

Trade Area Marketing Group was the result of starting in the mailroom of Scali, McCabe, Sloves, Inc (everyone started in the mailroom in those days) - I got to do more like doing paste-ups and mechanicals for our art directors. I wanted to be a copywriter. I ended up working in the media department, then as an account guy on Volvo. SMS is one of the acknowledged agencies looked at as a building block in the foundation of modern advertising and marketing principles and practices - the creative revolution of the late 60s and early 70s, which was first led by Doyle, Dane, Bernbach, Papert, Koenig, Lois, and Carl Ally.

 

     TMAG was started by Harry Falber after having left Nabisco to launch a consulting company to his former clients at Nabisco and a casual dining start-up. All building on his experience with some of the most creative agencies in advertising and his work on the client side in advertising management, first at Volvo, and then at Polaroid Corporation working under Dr. Edwin Land and Nabisco led by Ross Johnson (where I had the best job in the entire company - marketing director for our portfolio of imported beer).

     Harry remained at Polaroid through the early 80s and then moved to Nabisco Brands to become their Director of Marketing for Nabisco's imported beer division (Dos Equis, Foster's Lager, Moosehead, Pilsner Urquell to name a few). He left Nabisco to start his own southern pit barbecue restaurant chain and after selling it, he returned the client-side working for well-known companies such as 1800Flowers where he rolled out their retail licensed store concept, and later served as President of Hallmark Cards' Flower & Gift Business Unit. He started his career at ad agency Scali, McCabe, Sloves, moving to their client, Volvo, as advertising manager, and later working for Della Femina, Travisano & Partners, and Rosenfeld, Sirowitz, & Lawson. 

 

     Harry founded Founded Trade Area Marketing Group in 1987, after he left Nabisco to serve his past employer and other clients while developing a casual dining concept. Trade Area Marketing Group serves global clients in turn-around, start-up or critical situations perhaps due to understaffed start-up teams, or unplanned or unforeseen changes beyond the scope of the in-place team to solve. His consulting career has carried him all over the world as he advised companies, including Gerber Baby Foods (Novartis), Alcoa, Reynolds Consumer Products, CP Kelco, Nat Sherman, Beck's Beer, and Smith & Wesson.

     And I have given back to the industry by pro-bono work with start-ups which can't afford to toss money around when money is no longer around. VC and PE companies are no longer piggy banks.  All the work I do is under strict NDA agreements. With the lowering of the integrity bar and theft of ideas and concepts, NDAs are a fact of life.

     I'm not much of a believer in consultant websites. Eyeball to eyeball, and knowing in the gut that a consultant is really out for you and not out for your pocketbook is what's important. You gotta have trust. And you only get that by talking, not by pitching. So all this site is designed for is to give you a better lens into who I am, where I came from, what I do, and give you a sense of how I can be of help - not to tell you in 10 words or less how I will help you fix your issues, help in a turnaround, or launch a brand or company.

 

I'd rather listen to you and better understand what your situation is, and issues are, to craft a plan suited to your immediate or long term needs. Actually, I'd really like to watch our conversation turn into, "don't talk while I'm interrupting", which is just another way of saying that we both get to see the real person, not the painted picture.

 

I always look forward to those initial conversations. In the meantime, maybe you'll find something of interest as you move around this website. I won't bother you with pop-ups. 

Harry Falber  203.557.4150  hfalber@tradeareamarketing.com

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