Trade Area Marketing Group
We are a Connecticut-based global consulting practice working with consumer and B-to-B organizations, Private Equity groups, integrated advertising agencies, media, Below-The-Line (digital, direct, social, DRTV, PR & promotion) agencies providing hands-on assistance to senior management and all levels of their organizations. We work with CEOs, CMOs, CFOs and procurement teams on new ad agency searches, negotiating agency compensation agreements, audits of and budget recommendations to help reduce, contain, or repurpose marcomm expenses.
TAMG implements growth and turn-around solutions, as well as provide tactical support, in-country and on-site, for a broad range of sales, marketing, supply, innovation, and general management initiatives working with businesses, distribution channels, local, regional and international government officials, and non-governmental organizations as needed. We work on urgent development and implementation of strategic alternatives when unforeseen competitive situations arise, which often include creating quickly-needed advertising, promotion, and sales programs.
Our clients are immersed in fiercely competitive businesses and rely on the fast-evolving world of global marketing communications. We are responsive to their needs.
Strategic Consulting To Corporations and Agencies
When unforeseen competitive situations, market or governmental challenges or the need for seamless and well-executed new product launches confront CEOs, CFOs, Legal Officers, Board members, and CMOs, it more often than not may call for a rapid response from an external, extremely flexible, creative, yet well-disciplined team unencumbered by internal bias and ingrained business process. We develop and implement strategically targeted action plans, working closely with CEOs, CMOs, CFOs and their teams. We put our feet-on-the-ground and plans in place that directly address and tackle critical issues, domestically and internationally.
Below is a link to one of our recent presentations on the evolving world in marketing - in this case, focused on the CMO and CFO relationship and its growing importance to a company's success. By clicking on the "click here" link button, you'll be taken to the presentation, and return here at any time. Feel free to share the deck.
New Ad Agency Search & Agency|Client Relations
We conduct ad agency searches to help advertisers find new creative, sales promotion, digital, licensing, PR, media or full-service ad agencies following evaluation of client needs, and negotiate fair compensation agreements for both sides. We also on-board the new agencies, help build the new agency | client bridges as well as repair or improve, existing agency/client relationships.
Reengineering Ad Agency Compensation Agreements
We guide clients and agencies through an already complicated world of creating fair compensation programs for a company's agencies, which is already complex and will rapid become even more so with the rise of digital communications, staff based fee structures, big data, and the quest for results-based compensation.