Trade Area Marketing Group

Harry Falber has worked internationally as a general manager, interim country leader, president and consultant. He's developed growth strategies, and contributed to achieving sales and profit growth for private and public businesses including as president of Hallmark Cards’ hallmarkflowers.com, Smith & Wesson, Nabisco Brands, Gerber Infant & Baby,  CP Kelco, Reynolds Consumer Products, Nat Sherman, Baco Consumer Products, 1800Flowers.com, Polaroid Corporation, and Sturm Foods. He guides start-ups such as energy company, Enertiv - a Techstars accelerator firm, and international companies in Spain, AikidoSyence, Enseñalia, and Radetec.

 

He has led innovation and licensing initiatives, engineered corporate and brand rehabilitation, product line repackaging and strategic turn-arounds, executed market and competitive intelligence assignments, and uncovered weaknesses in patents - for example, in Green Mountain Roasters’ Keurig K-Cup system, leading to the first K-Cup not produced by Green Mountain before patents expired.

 

Harry has been providing both domestic and international clients with interim hands-on management and development and implementation of strategic alternatives for unforeseen competitive situations, import and export initiatives and global compliance in an increasingly stricter and highly monitored environment. His work has taken him throughout Asia, Europe and Eastern Europe – from London, Paris, Milan, Hamburg, Copenhagen, Madrid, Helsinki, and Zaragoza to Beijing, Shanghai, Guangzhou  Dongguan, Chengdu, Dalian, Qingdao, Ningbo, Hong Kong, Taipei, Bangkok, Manila, Tokyo, Singapore, and Seoul, to Moscow, Warsaw, Sofia, and Stara Zagora.

 

His career began in media and account service working on Volvo, and then on McDonald’s, Volkswagen, Bristol-Meyers, Fuji Photo Film, New York Daily News, Moët & Chandon, Cointreau, Teacher's Scotch, Great Adventure and Beck's Beer, at three iconic ad agencies; Scali, McCabe, Sloves, Della Femina, Travisano & Partners, and Rosenfeld, Sirowitz & Lawson. He was the youngest advertising manager in Volvo’s history.

 

In 1976 he joined Polaroid as advertising manager where he was involved in innovative projects including the development of Sonar technology for consumer goods.

 

Following Polaroid, he worked for Nabisco Brands as a Division Director of Marketing on an imported beer portfolio that included Moosehead, Pilsner Urquell, Carlsberg, Foster’s Lager, Whitbread, and Dos Equis. Harry left Nabisco, still serving Nabisco by forming Trade Area Marketing Group and other clients, as well as opening award-winning Southern Pit Barbecue restaurants, a catering group, and e-commerce business on AOL for barbecue condiments.

 

After selling the food group, he entered the floral business at 1800Flowers launching retail licensing, moved to a grower & wholesaler, advised Martha Stewart Flowers, and later joined Hallmark Cards as President of Hallmark Flowers & Gifts where he turned around their floral and gift e-commerce business in a five-month period. He continues to serve global clients having expanded services to include marcomm agency searches, marcomm merger & acquisition and sales. 

 

He resides in Weston, CT with his wife Pattie who is Weston’s intermediate school principal. They have two grown children, a daughter who is a software engineer, and a son who launched a frozen food business, Rooster & Lark. Both live in Denver.